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Bandai, originally called "Bandai-ya", was founded by Mr Naoharu Yamashina in 1950. The origin of the word "bandai" comes from a Chinese expression that appears in a famous book on military strategy written in the Zhou Dynasty called "The Sixth Sheaths": "bandai fueki", meaning 'everlasting' or 'eternal'. Our founder, Mr. Yamashina, felt that these words expressed his wish that Bandai be a company which, in his words, "Always create products that satisfy the souls of people in every age". |
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Today, Bandai has gone on to become firmly established as Japan's leading general toy manufacturer, and our company continues to blaze new trials in various fields of entertainment. |
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